A core value proposition is your brand’s elevator pitch in one sentence. It’s what sets you apart, solves your customer’s problem, and guides your entire team. In this blog, we’ll go through the process of understanding your product, market, and users, defining your JTBD, and crafting a winning value prop for your brand.
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Mar 1, 2025
In the first episode of Ethereal Advisors Podcast, Our guest is Igor Tutelman, CPA, a forward-thinking fractional CFO and founder of Iota Finance, to discuss 6 essential steps to grow a CPA firm and how AI is transforming the accounting industry. Igor isn’t your traditional accountant—he’s redefining the role by helping startups and small businesses boost profitability, improve financial operations, and embrace automation. With experience reviewing 140+ accounting firms and speaking to 800+ entrepreneurs, Igor has a unique perspective on what makes a successful modern accounting firm.