A core value proposition is your brand’s elevator pitch in one sentence. It’s what sets you apart, solves your customer’s problem, and guides your entire team. In this blog, we’ll go through the process of understanding your product, market, and users, defining your JTBD, and crafting a winning value prop for your brand.
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Apr 26, 2025
In this episode of the Ethereal Advisors Podcast, we sit down with Terrell A. Turner, CPA New York Times–featured fractional CFO, 40 Under 40 honouree, and co-founder of TLTurner Group to share the playbook he used to transform a solo practice into a multi-country team serving more than 100 law firms.
- Timestamps:
00:00 Introduction
00:28 Initial days of growing an accounting firm
03:46 First six-month struggle and strategies for early growth
05:10 Growing to nine employees with 30 % YoY growth
11:05 Challenges in scaling an accounting firm
18:06 What Terrell does that others don’t
28:21 How to land your first client
30:18 How to stand out from the crowd
35:42 Platforms to use for growth
38:32 How to reach $1 million in revenue
43:40 Will Trump’s policies affect the accounting industry?
46:17 Talent shortage in the industry and solutions
56:18 Future of outsourcing
59:42 Global talent shortages and AI
01:06:40 Strategies Terrell would use if starting over